Seven Things Your Audience Won’t Tell You

  1. I want you to succeed
  2. I want to learn something and be entertained
  3. I will ask you if I want more details
  4. Tell me what is most important first
  5. You lose credibility with me when you say “sort of,” “kind of,” “like,” “you know,” and “ just”
  6. I am wondering if your information is going to hurt me or help me
  7. I am distracted thinking about: all the work I have, what’s for dinner tonight, my report due on Friday…